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Soren Gordhamer on 5 Ways Social Media Has Changed Our Lives

Soren Gordhamer highlights how social media has impacted how we get our news, how we do business, how we connect to people and stay connected, what we reveal and what we influence. Full post.

Michel Fortin on the Benefits of Choosing a Niche

Michel on the reluctance of entrepreneurs to choose a focused niche:

Peo­ple often have the erro­neous assump­tion that by nar­row­ing their focus to a spe­cific mar­ket, indus­try, or spe­cialty, they are less­en­ing the chances for more busi­ness. It’s para­dox­i­cal, I know. But noth­ing can be any more wrong. Niche mar­ket­ing cre­ates instant cred­i­bil­ity because you spe­cial­ize in a spe­cific field, indus­try, client type, etc. You’re a spe­cial­ist, and there­fore you’re per­ceived instantly as an expert. Not by expe­ri­ence or edu­ca­tion, but by exper­tise. By specialization. A side ben­e­fit is, clients with unique needs will pre­fer to go to a copy­writer with a spe­cific under­stand­ing of their needs or indus­try, rather than going to a gen­er­al­ist or a one-​​size-​​fits-​​all copy­writer who may not nec­es­sar­ily appre­ci­ate their unique situation.

Focus focus focus!