Michel Fortin on the Benefits of Choosing a Niche

Michel on the reluctance of entrepreneurs to choose a focused niche:

Peo­ple often have the erro­neous assump­tion that by nar­row­ing their focus to a spe­cific mar­ket, indus­try, or spe­cialty, they are less­en­ing the chances for more busi­ness. It’s para­dox­i­cal, I know. But noth­ing can be any more wrong. Niche mar­ket­ing cre­ates instant cred­i­bil­ity because you spe­cial­ize in a spe­cific field, indus­try, client type, etc. You’re a spe­cial­ist, and there­fore you’re per­ceived instantly as an expert. Not by expe­ri­ence or edu­ca­tion, but by exper­tise. By specialization. A side ben­e­fit is, clients with unique needs will pre­fer to go to a copy­writer with a spe­cific under­stand­ing of their needs or indus­try, rather than going to a gen­er­al­ist or a one-​​size-​​fits-​​all copy­writer who may not nec­es­sar­ily appre­ci­ate their unique situation.

Focus focus focus!